iamfongfong – Smart Design. Seamless Web.

UI/UX / DIGITAL Designer

Hi, iamfongfong, a Singapore-based multimedia designer. I specialize in creating visually compelling Graphic design, WordPress websites, social media visuals, motion graphics, and running digital ads on Meta and Google platforms. With years of experience, I help brands build a consistent visual identity online.

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Design & Multimedia

Creating visual design and 2D motion graphics to support product communication, digital campaigns, and storytelling.

Website Development

Building production-ready websites and internal tools using WordPress, translating UX concepts into realistic, buildable solutions.

UI/UX & Product Design

Designing structure-first user experiences across web and mobile platforms, focusing on clarity, usability, and decision flow.

Growth, Performance & AI

Designing with performance and conversion in mind, supported by AI-assisted workflows to accelerate ideation and prototyping.

Event Systems & Merchandise

Designing event systems and merchandise support solutions, covering interactive tools, on-site digital experiences, and end-to-end event flow considerations.

SEO & Digital Marketing

Supporting designs with basic on-page SEO and digital marketing awareness, including meta setup, content structure, and campaign collaboration.

Senior UIUX Designer

PU Prime (Fintech) | Oct 2021 – Present

Led end-to-end UI/UX design for websites and client portals, defining information architecture, user journeys, and interaction frameworks to improve usability, clarity, and cross-platform consistency.
Designed scalable digital interfaces and layout systems using Figma and Adobe tools, ensuring cohesive alignment between brand identity, product positioning, and user behavior.
Translated UX strategy into functional WordPress builds with hands-on HTML/CSS support, collaborating closely with developers to ensure feasibility, performance, and smooth deployment.
Unified digital and campaign experiences by aligning landing page architecture, ad creatives, and motion assets with data insights to drive measurable engagement.
Directed creative execution across marketing touchpoints, including event visuals, large-format banners, exhibition materials, and promotional campaigns, maintaining strong visual consistency online and offline.
Structured and implemented email marketing journeys and automated workflows using Marketo, supporting lifecycle communication and digital engagement strategy.

Company Gala Dinner

Company Gala Dinner | Oct 2025 – Dec 2025

Led the end-to-end UI/UX design of a live event engagement system, defining user flows, interaction logic, and real-time participation experience.
Designed intuitive interfaces for modules such as lucky draw, live voting, and audience interaction tools, ensuring seamless coordination between mobile users and on-stage displays.
Leveraged AI-assisted tools to accelerate prototyping, system logic validation, and UI refinement while maintaining full ownership of UX structure and decision-making.
Structured navigation, screen hierarchy, and visual feedback mechanisms to optimize clarity, engagement, and operational efficiency during live execution.
Collaborated closely with technical teams to ensure system feasibility, performance stability, and smooth on-site deployment.

Digital Marketing Designer

Login Media Marketing (Marketing Agency) | Jun 2017 – Sep 2021

Designed and developed WordPress websites and campaign landing pages, covering UI design, front-end implementation, and CMS management.
Conducted keyword research for Google Ads campaigns to support targeting strategy and improve ad relevance and performance.
Implemented basic SEO setup for websites, including meta titles, descriptions, keyword structuring, and social share (OG) image optimization to enhance visibility and click-through rates.
Set up and managed tracking and analytics tools including Facebook Pixel, Google Analytics, Google Tag Manager, and Google Search Console to support data-driven optimization.
Created visual and motion graphic assets for Facebook, Instagram, and Google Display Network campaigns, refining creatives based on performance insights.
Led the execution of full-spectrum design artwork, including digital assets, outdoor event visuals, large-format banners, and promotional materials to ensure cohesive brand presence across online and offline touchpoints.
Managed website backends, hosting environments, and supported e-commerce and campaign setups across WordPress-based platforms.

Multimedia Designer

Trust Venture International Pte Ltd | May 2015 – Jun 2017  (Early Career)

Crafted visually engaging designs for websites, mobile app interfaces (including corporate projects in interior design and F&B).
Designed and developed digital menu interfaces and POS system UI, focusing on clarity, usability, and brand consistency.
Produced motion graphics and interactive visual assets to enhance promotional storytelling and customer engagement.
Created offline and print graphic materials, including marketing collaterals, brochures, and event visuals, ensuring consistency across both digital and physical touchpoints.
Applied basic HTML and CSS to bring design concepts to life and ensure seamless content updates.